Smart AdServer

Features

Bidder Code	smartadserver	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	yes
Media Types	display, video, native	Multi Format Support	will-bid-on-any
TCF-EU Support	yes	IAB GVL ID	45
GPP Support	tcfca, tcfeu, usnat, usstate_all, usp	DSA Support	yes
USP/CCPA Support	yes	COPPA Support	yes
Supply Chain Support	yes	Demand Chain Support	no
Safeframes OK	yes	Supports Deals	yes
Floors Module Support	yes	First Party Data Support	yes
Endpoint Compression	check with bidder	ORTB Blocking Support	yes
User IDs	all	Privacy Sandbox	check with bidder
Prebid Server App Support	yes

Registration

The Smart AdServer bidder adapter requires setup and approval from the Equativ (former Smart AdServer) service team. Please reach out to your account manager for more information and start using it.

Bid params

Name	Scope	Description	Example	Type
`networkId`	required for Prebid Server	The network identifier you have been provided with	`1234`	`integer`
`placementuuid`	optional, Prebid Server only	Placement identifier of the new inventory structure. Preferred way to identify inventory on Prebid Server; forwarded to Equativ as `imp.ext.bidder.plcmtuuid`. When `siteId`/`pageId`/`formatId` are also supplied, all fields are forwarded and Equativ decides which to use.	`'0ac7b8e4-8f35-4d1b-9a3c-2b7c0f7d9e11'`	`string`
`siteId`	required for Prebid.js	The placement site ID	`1234`	`integer`
`pageId`	required for Prebid.js	The placement page ID	`1234`	`integer`
`formatId`	required for Prebid.js	The placement format ID	`1234`	`integer`
`domain`	optional	The network domain (default see example)	`'http://prg.smartadserver.com', 'https://prg.smartadserver.com'`	`string`
`target`	optional	The keyword targeting	`'sport=tennis'`	`string`
`bidfloor`	optional	Bid floor for this placement in USD or in the currency specified by the `currency` parameter. (Default: `0.0`)	`0.42`	`float`
`appName`	optional	Mobile application name	`'Smart AdServer Preview'`	`string`
`buId`	optional	Mobile application bundle ID	`'com.smartadserver.android.dashboard'`	`string`
`ckId`	optional	Unique Smart AdServer user ID	`1234567890123456789`	`integer`
`video`	optional	Parameter object for instream video. See video Object	`{}`	`object`
`schain`	optional	Supply Chain	`'1.0,1!exchange1.com,1234,1,bid-request-1,publisher,publisher.com'`	`string`

Note: For Prebid.js the site, page and format identifiers have to all be provided. For Prebid Server, placementuuid is the preferred way to identify inventory; the site, page and format identifiers are kept for the ramp-up and, if used, have to all be provided or all empty.

Video Object

Name	Scope	Description	Example	Type
`protocol`	optional	Maximum open RTB video protocol supported	`8` (VAST 4.0 wrapper)	`integer`
`startDelay`	optional	Allowed values: 1 (generic pre-roll, default), 2 (generic mid-roll), 3 (generic post-roll)	`1`	`integer`

Supported Media Types (Prebid.js)

Type	Support
`banner`	Supported
`video`	Supported
`audio`	Supported
`native`	Not currently supported

Supported Media Types (Prebid Server)

Type	Support
`banner`	Supported
`video`	Supported
`audio`	Supported
`native`	Supported

Coppa support

Coppa is supported by our prebid server adapter but not by our prebid.js adapter.

Examples

Without site/page/format:

  "imp": [{
    "id": "some-impression-id",
    "banner": {
      "format": [{
        "w": 600,
        "h": 500
      }, {
        "w": 300,
        "h": 600
      }]
    },
    "ext": {
      "smartadserver": {
        "networkId": 73
      }
    }
  }]

With site/page/format:

  "imp": [{
    "id": "some-impression-id",
    "banner": {
      "format": [{
        "w": 600,
        "h": 500
      }, {
        "w": 300,
        "h": 600
      }]
    },
    "ext": {
      "smartadserver": {
        "networkId": 73,
        "siteId": 1,
        "pageId": 2,
        "formatId": 3
      }
    }
  }]

With placementuuid:

  "imp": [{
    "id": "some-impression-id",
    "banner": {
      "format": [{
        "w": 600,
        "h": 500
      }, {
        "w": 300,
        "h": 600
      }]
    },
    "ext": {
      "smartadserver": {
        "networkId": 73,
        "placementuuid": "0ac7b8e4-8f35-4d1b-9a3c-2b7c0f7d9e11"
      }
    }
  }]

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_smartadserver`	`hb_bidder_smartadser`	`hb_adid_smartadserve`
`hb_size_smartadserve`	`hb_source_smartadser`	`hb_format_smartadser`
`hb_cache_host_smarta`	`hb_cache_id_smartads`	`hb_uuid_smartadserve`
`hb_cache_path_smarta`	`hb_deal_smartadserve`

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